How to Use Chatbots for Marketing on Social Media

” Using a chatbot to qualify applicants results in a bias-free screening process. Here are three of the top (and most fun!) marketing chatbot examples. They can guide folks down the sales funnel with product suggestions or service recommendations.

• Use SMS blasting to send your contact list relevant content and offers.
• The number of people using Meta’s Messenger app is estimated to be 3.1 billion by 2025.
• By asking relevant prequalifying questions, bots assess a lead’s quality and interest.
• Firstly, it provides 24/7 customer service with instant responses, enhancing user satisfaction.

You can begin by evaluating devices, platforms and channels once you’ve figured out who your audience is and what your goals are. Madi has boosted engagement by 400% with a 21% click-through rate to the company’s website. The key is not to fear these changes but to embrace them, adapting trends to meet specific needs and objectives. However, it’s crucial to apply the technologies judiciously, guided by actual necessities rather than the allure of innovation for its own sake. Pick a ready to use chatbot template and customise it as per your needs.

Benefits of using chatbots for marketing

With BB, KLM is taking the next step in its social media strategy, offering personal service through technology, supported by human agents when needed. And when conversational bots are leveraged, you can achieve all your digital marketing targets without increasing your headcount. Chatbots offer customers a way to get information and carry out simple processes. There’s no need for users to wait for a live support agent; chatbots make service instantaneous. And with the technology behind chatbots developing all the time, we’re only seeing the beginning of what chatbots can do.

This will give insights you can use to improve your customer service. You can also tweak the bot’s decision tree—from triggers to messages it sends your potential clients. So, it’s good to keep track of performance to make the changes in a timely manner.

Identify your goals, then your audience

The messages a marketing chatbot sends should read like the voice of someone on your team. Because bots are always “on,” customers don’t have to wait to get the answers they’re looking for. Chatbots can be programmed to answer frequently asked questions and adapt to fit specific situations. ​​They offer a novel way to interact with brands and businesses on social media channels, whether you’re hoping to make a clothing return or catching a flight. For instance, you can set up your chatbot so, if someone visits your pricing page for the third time, it can ask if there’s anything preventing them from jumping into a sales conversation.

If you’re looking for multi-channel messaging, this app is for you. Chatbots are quickly becoming the new search bar for eCommerce stores — and as a result, boosting and automating sales. When you overshoot the mark, you might make it difficult for folks to engage how to use chatbot for marketing with your bot. There’s nothing worse than trying to return a pair of shoes and being met with 100 dad jokes instead. Chatbots with personalities make it easier for folks to relate to them. When you create your bot, give it a name, a distinct voice, and an avatar.

If your business needs to encourage sales or improve its customer service, you’ll find that marketing chatbots are a great investment. 95% of companies collect feedback, and chatbots can optimize this process. Conversational surveys are simple to complete, mobile-friendly, and have a higher engagement rate. Bot-driven surveys provide valuable insights and feedback for businesses to make data-driven decisions. Multilingual chatbots are excellent tools for managing appointments and reservations.

On top of a large number of stores, Bestseller has a broad customer base spread across brands. They experience a massive volume of customer inquiries across websites and social channels. Here are three of the best customer service chatbot examples we’ve come across in 2022. No matter what your needs are, there’s bound to be a chatbot that can help.

These emojis were chosen well because all are relevant to the messages that accompany them. Quick Replies such as these give Twitter users a series of options to keep conversations flowing, helping the user down the right path. Watch the video below to see how you can build a chatbot in Sprout. Build out a conversion tree for every question you ask and each response you will provide the user with. Some conversations may stop after one question and some may span multiple levels.

What is chatbot marketing?

The good thing, all you need to do is to use the data from users and then leverage it to customize the experience. Design visual brand experiences for your business whether you are a seasoned designer or a total novice. Scaling up your chat support team is the last tactic here because you need to have the previous ones done well for this to do you good. This is especially true if you’ve been able to increase your chat sessions by using SMS, Facebook ads, and so on to boost lead generation. The key is in creating engagement while the conversation is still hot and they still have your brand in mind.

Chatbot marketing is the practice of using automated conversations and AI-generated responses to chat with website visitors at scale. Marketers use chatbots to welcome new site visitors, convert and nurture leads, direct existing customers to customer support, and more. Integrating chatbots on social messaging channels like Twitter Direct Messages, Instagram Direct Messages, WhatsApp and Messenger allows brands to connect with customers online in a quick way. Using these familiar channels also makes your brand more accessible to audiences who will never reach out via email or phone. Meet your audience where they are and use a chatbot to carry out your marketing strategy at scale. You can build a Facebook Messenger chatbot that will interact with users through a product quiz.

By always having someone to answer queries or book meetings with prospects, chatbots can make it easy to scale lead generation with a small team. Twitter chatbots offer a great way to scale personalized one-on-one engagements. Create unique brand experiences in Direct Messages that complement a social marketing campaign or multi-channel business objective—like customer service. ChatBot is a live chat software powered by AI that can have online conversations with your customers, just like talking to a natural person. It understands their questions and provides various helpful functions, such as answering queries, offering customer support, and assisting with reservations and payments. This makes it a valuable tool for businesses in different industries, especially online companies.

On the internal side of things, chatbots can dramatically simplify the employee onboarding process. Instead of a human resources team spending countless hours explaining procedures, the chatbot can guide new hires through the basics, giving your team the time to handle more complex issues. Dominos changed the way we order food with Dom, the Interactive Pizza Bot. The Domino’s chatbot can re-order previous orders, offer a full menu, and track deliveries all in Messenger. It’s become one of the best chatbots for customer service — and now I want a pizza. One reason the travel industry has been the fastest to adopt chatbots is speed and convenience.

Customer experience that’s hard to forget

Within a few weeks of running the ads, B-IT Fitness was flooded with thousands of queries from leads, and the team answered them all manually. Brookes’s chatbot helped him achieve a 40% lift in Instagram story engagement and drove 200 sales page views in 30 minutes during one campaign. They have the potential to make digital marketing truly practical as well as translate its effects and benefits into tangible reality. One of the most famous examples of this use case is Sephora’s Facebook Messenger bot. Any business that relies on personalized quotes knows that every potential customer who is coming in with queries and questions counts. When talking about marketing, lead generation cannot miss from the list.

Then, create some ads for your Facebook page that will direct potential customers to the chat on Messenger. This way, you can increase engagement, show off your products in a fun way, and improve click-through rates to your ecommerce store. The first successful use case for chatbot Messenger marketing is Lego’s Christmas newsletter campaign. They used marketing chatbots to help parents decide on a perfect Lego set for their children. The bot asked the potential customers about their kids’ age and interest, then showed a selection of products.

They can handle a wide variety of tasks, from answering questions to conducting more complex, dynamic conversations. Conversational AI relies on artificial intelligence and machine learning algorithms to understand and generate responses much closer to those one might expect from a real person. Virtual assistants often have deep NLP capabilities, enabling them to comprehend and generate human-like text or speech responses effectively. They may employ reinforcement learning or other techniques to enhance their performance. Using a chatbot to gather this information is a better approach than forcibly making site users take a pre- or post-conversation survey to gather information about them. If programmed correctly, chatbots can make for seamless, more naturally conversational interactions with customers.

Dom has the ability to save and repeat orders and find the closest store to you. There’s a huge difference between a bot answering “yes” or “no” questions and a bot that provides meaningful experiences. With the high engagement rate with bots, you also have a good chance of getting your message noticed for surveys.

This is important as research shows that around 77% of a company’s return on investment (ROI) comes from segmented and targeted communication. You can collect contact information in a low-risk way, engage with shoppers who are leaving your store, offer discounts to returning (or abandoning) shoppers, or even qualify leads. Sprout Social helps you understand and reach your audience, engage your community and measure performance with the only all-in-one social media management platform built for connection. Adding Quick Replies to your welcome message is just the beginning. By creating a unique auto-response for each reply option, your Twitter chatbot can continue the conversation and guide people to the next steps.